How to Create a Social Media Marketing Strategy
The key to a successful social media marketing strategy is consistency. Posting new content on a regular schedule will help followers to become accustomed to receiving it and will be upset when you don’t post on time. Frequency is also important, as brands that publish new content every day engage two times as many users as those that post only once per week. If you want to post frequently, you can transform older content into new formats, such as infographics. Make sure your images follow the recommended size and quality guidelines.
Once you’ve chosen a platform, you need to analyze your competitors’ activity. The best way to do this is to create a competitive analysis. Knowing what your competitors are doing on social media can help you set realistic goals for your own social media marketing strategy. Once you understand your competition’s activities, you can identify opportunities. For example, if one of your competitors dominates Facebook, but is not active on the other sites, it’s worth establishing a presence there, too.
In order to gain an advantage over your competitors, consider the social media marketing strategy that suits your needs and business. A proactive approach is the best way to maximize the benefits of social media to increase brand awareness, generate online traffic, and stimulate sales. Reactive strategies, on the other hand, focus on monitoring your customers’ activities to determine which tactics are more effective and which are less effective. For example, you might consider implementing a marketing automation solution such as Marketo to automate your social media activities.